STUDENTS’ APPLICATION OF SYSTEMIC FUNCTIONAL LINGUISTICS ON MASS MEDIA AND SOCIAL MEDIA

Mass Media vs. the Mass of Media: A Study on the Human Nodes in a Social Network and their Chosen Messages

In Internet-based social networks, the nodes have the most pivotal role in the processes and outcomes of the networks. Whether they pay attention to a message in the network or ignore it defines the fate of the message. One message is shared and re-shared by millions of users and another is left forgotten. The current study tries to shed light on one aspect of the role of the users in a social ...

Mass Media Functions, Knowledge and Social Control

,The importance of knowledge as a basis for social power has been noted by a number of scholars,' but less well appreciated is the fact that control of knowledge is central to development and maintenance of power. The knowledge industry, of which mass communication is part, currently accounts for more than a fourth of the gross national product and attests to the social importance of the demand...

Social Cognitive Theory and Mass Media Effects

The Relationship Between Sexual Content on Mass Media and Social Media: A Longitudinal Study

The goal of this study was to investigate whether exposure to sexual reality television content and Internet pornography (IP) is related to sexual self-presentation on social media. Based on a two-wave panel survey among 1,765 adolescents aged 13-17 years, we found that watching sexual reality television content stimulated adolescents to produce and distribute sexual images of themselves on soc...

Meme diffusion through mass social media

Online social media are rapidly complementing and even replacing person-to-person social contacts. The broadcast model of traditional mass media as channels for the diffusion of information is equally losing traction. As a result, online social networks and media have become a crucial turf on which public relations, marketing, and political battles are fought. Viral messages and political smear...